You searched for: "*"

The results has been filter on Authors containing A.K. Pradeep.
ANA has found 1 results for you, in 106 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Little moments of luxury

The brain processes the act of purchasing in the same region that it processes the experience of pain. It does in fact, from a brain science perspective, 'hurt' to hand over money in a transaction. At NeuroFocus, we have done a good deal of research...

Catalogue: Innovate 2010: Innovation Detonation
Author: A.K. Pradeep
Company: Nielsen
November 16, 2010
×

Citation

Pradeep, A. (2010a, November 16). Little moments of luxury. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/little-moments-of-luxury